AER LINGUS
I create advertorial articles, marketing emails and web copy and assist with the creation and roll-out of seasonal campaigns. I work to tight deadlines and collaborate with the IT team to ensure that offers are inspiring, engaging and appealing to this well-known brand’s broad audience.
ALHAUS CONTENT AGENCY
As Senior Editor at ALHAUS, I act as the content specialist for our online projects, creating new copy for a variety of brands and campaigns. I work with clients to write great brand stories, consistent tone of voice documents and engaging web copy and social media content. I take the editorial/creative lead on projects for clients like PublicArt.ie, An Garda Síochana, Sustainable Energy Authority Ireland (SEAI), the Military Archives and Carlow City Council.
ALHAUS MAGAZINE
ALHAUS magazine is a publication devoted to interviews, travel, industry news, diversity and culture.As Senior Editor, I curate content, edit copy and coordinate a team of writers and editors, challenging them to produce innovative ideas and deliver editorial excellence. One of my most recent articles, an interview with design studio Goddard Littlefair, can be read here.
CHIME
Chime is Ireland’s national charity for Deaf and Hard of Hearing people; for a number of years I worked with them on their tone of voice, website content and a variety of editorial projects.
DAVID ROBERTS ART FOUNDATION
DRAF (David Roberts Art Foundation) is an independent, non-profit organisation for contemporary art. I edited one of the most recent publications in their Curators' Series, providing advice and support on tone of voice, structure, consistency and accessibility.
ART NIGHT
As copy editor of Fusion: Art Night Volume II (a publication designed to tell the story of London’s largest free contemporary arts festival), my process involved reviewing all content to define strengths and weaknesses. I then edited all copy to improve the language and developed the style and tone of voice so that it represented the Art Night brand.
NUALA LONDON
By carefully defining Nuala's brand essence, I helped to establish a tone of voice that was modern, conversational and authentic. Through press releases and social media, I helped them to connect with potential team members and their target demographic.
ICO DESIGN
ico Design is an award-winning London-based design studio that builds memorable brands for businesses with ambition. I created content for a number of the agency's clients, including:
ROOT + BONE MAGAZINE
Root + Bone is a magazine dedicated to showing a different side to London's food scene, with a print run of 20,000 and a distribution network of over 220 hand-picked stockists. As a content editor, I edited and proofread their content, submitted by a growing base of contributors, and contributed a series of feature articles.
ESPRESS MAGAZINE
A print title published by British hospitality company Benugo, Espress features articles and insights that celebrate culture and food. I acted as a content editor of the publication, which was produced by ico Design and included everything from interviews with chefs and writers, design features, cultural news, recipes and industry profiles.
ARTIFICIAL LABS
I researched and wrote blog posts on the latest developments in the tech industry, from mobile trends to agile work cultures. I also worked with Artificial Labs to produce copy that showcases their disruptive insurance products, designed to revolutionise the London insurance industry.
NEWORLD
I created brand stories, online content and brochure copy for Neworld, a Dublin-based branding agency dedicated to retail and lifestyle projects. I helped to bring to life the stories of Neworld clients including Clontarf Castle Hotel and Mount Juliet Estate.
IRISH INDEPENDENT
My role in the newsroom involved writing and investigating news articles on a range of subjects including social affairs, crime and entertainment, conducting interviews, fulfilling deadlines and sourcing original content.